March 5 @ 2:30 pm - 4:00 pm
ATEC Distinguished Lectures Series- Spring 2021
MC24: Principles for Designing Massive Change in Your Life & Work
Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international ﬁgure with the publication of his landmark S,M,L,XL , designed and co-authored with Rem Koolhaas. He is author of Mau: MC24 and Massive Change; founder of Bruce Mau Studio; and co-founder and CEO of Massive Change Network, a holistic design col-lective based in Chicago. He is also the Chief Design Officer for Freeman , the pioneers in live brand experience.