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ATEC Distinguished Lectures Series- Spring 2021

Bruce Mau
MC24: Principles for Designing Massive Change in Your Life & Work

In case you missed it, view the recording.

Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL , designed and co-authored with Rem Koolhaas. He is author of Mau: MC24 and Massive Change; founder of Bruce Mau Studio; and co-founder and CEO of Massive Change Network, a holistic design col-lective based in Chicago. He is also the Chief Design Officer for Freeman , the pioneers in live brand experience.