Norm Cox

Professor of Practice

Norm Cox is an expert and pioneer in the fields of experience design, design thinking for innovation, and visual communication. Educated in Architecture and Design at Louisiana State University, he began his career at Xerox’s Palo Alto Research Center as the visual designer for the Xerox “Star”, the first personal computer to introduce a graphical user interface. After leaving Xerox in 1982, Norm began his own consulting practice to expand his knowledge, experience, talents, and influence in this budding fields of user interaction, experience design, and visual communications, and has consulted to dozens of high profile international and domestic companies.

He is named as innovator and inventor on 29 design patents relating to user experience design, and has won numerous industry awards for product design, graphic design, and illustration. He is a frequent lecturer to universities, companies, design conferences and special interest groups, and has served as juror for international design competitions. He is also an avid fisherman and bluegrass musician, and serves on the boards of several charitable, non-profit and educational organizations.