Brand Style Guidelines

ATEC Mission Statement

The School of Arts, Technology, and Emerging Communication (ATEC) is a recognized multidisciplinary academic research school with leading-edge programs that builds upon the creative disciplines of science, technology, art, engineering, and management (STEAM).

ATEC Tagline – Intentional Future-Making

ATEC students and faculty collaborate on Intentional Future-Making every day by exploring the possibilities of the future and the way those possibilities emerge from the present. We create the future in our imagination, research, and creative practice.

Key Messaging – our Elevator Pitch

  • ATEC delivers innovative STEAM education that builds upon the creative disciplines of science, technology, art, engineering, and management.
  • Students, faculty, and researchers collaborate on Intentional Future-Making by exploring the possibilities of the future and the way those possibilities emerge from the present
  • All ATEC participants teach, all ATEC participants learn. Collectively, we cultivate the technological imagination.
  • Our vibrant lab and studio culture fosters collaboration across disciplines.
  • ATEC cultivates creative scholars, scholarly practitioners, and interdisciplinary researchers who identify new horizons of research and creative practice.
  • ATEC is a community of scholars who ask difficult questions and produce incisive knowledge on topics relating creativity and emergence.
Library diorama
Library diorama

Descriptive Words

STEAM

The newest school at UT Dallas, The School of Arts, Technology, and Emerging Communication, provides innovative curriculum and research at the intersection of science, technology, engineering, arts, and management (STEAM).

Collaborative

Faculty and students collaborate in formal courses and in co-curricular settings such as studios and labs to create, design, and experiment through the production of engaging animated stories, new digital applications, and new art experiences

Emergence

Faculty and researchers identify signals in the present that point to impactful changes in human experience, social engagement, and cultural meaning.

Maker-Culture

ATEC students and faculty are makers who learn through doing. We believe that making is a method, a process, a way of thinking, and a way of doing. The ATEC maker-culture blends art, technology, the humanities, science, robotics, and programming to design Future-Making projects and technological experiences that transform how people work, live, and play.

Translational Humanities

ATEC animation, games, emerging media art, and critical media studies programs are innovative examples of “Translational Humanities”, the “next iteration of applied humanities.”

ATEC Branding

The ATEC brand is designed in alignment with the guiding principles of the University of Texas at Dallas. It works in concert under the overall University visual identity and lives under the umbrella of the university brand standards.

ATEC Templates

Download ATEC letterhead for official ATEC business. Use the ATEC PowerPoint template are available for use to create your presentation.

ATEC Typography

ATEC’s official font is Proxima Nova, used at various weights for different purposes. Proxima Nova can be found in the ATEC brand toolkit.

ATEC Wordmark

When using the ATEC wordmark please maintain the proportion and integrity of the mark. Below are